Would you know what to say when the pressure is on?
Workshop Objectives:
In today’s digital world, IT and cybersecurity professionals are on the frontline when cyber incidents and security breaches make headlines. Handling media inquiries in the heat of a crisis is critical to maintaining credibility, protecting reputations, and ensuring clear, controlled communication.
This dynamic, hands-on workshop is led by Kim Skubris, an award-winning journalist and renowned media trainer with over 25 years of experience covering global events—from war zones to corporate crises. Trusted by high-profile leaders across industries, government agencies, and businesses, Kim equips professionals with the confidence and skills to face media scrutiny with poise and precision.
What to Expect:
Kim’s workshops are highly interactive and hands-on, ensuring participants not only learn media strategies but also apply them in real-world scenarios through mock on-camera interviews, radio “grabs,” and message crafting for media quotes.
Key Areas Covered Include:
- Navigating Media Enquiries with Confidence
- The ABC Approach
- Mastering Media Presence & Delivery
- Crisis Communication Simulation
This workshop is essential for IT and cybersecurity professionals who need to communicate effectively during a crisis and protect their organisation’s reputation in the face of media scrutiny. Kim’s experience ensures that each participant walks away with practical skills that can be applied immediately.
Your Presenter: Kim Skubris
Decades of news reporting, covering thousands of stories across the globe, has honed a deep and personal understanding of the media game and the critical importance of human connection through communications and storytelling.
Kim has worked in war zones and covered many natural disasters. These unique, and a times, exceptionally challenging experiences have shaped her expertise in coaching and advising in times of crisis and disaster, both from a journalists’ perspective but also from the viewpoint of the person or party involved.
Tickets:
Leaders Lounge Members: $1,215
Non-Members: $1,431
Use your WiT Membership to sign up for a complimentary Leaders Lounge Membership: Click here to get started!
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